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There is nothing innocent about these baby carrots
A multi-million dollar campaign, launched last month by carrot farmers, is aimed at reinventing the image of baby carrots. The unassuming vegetable's extreme makeover will include new "junk food" packaging and flashy ads targeting a younger demographic. Unfortunately, these carrots are covered in chemicals. A chlorine wash will ensure longer shelf life for the snack packages destined to vending machines.
In 1986 and in a marketing stroke of genius, a California farmer invented what is now most widely known as the baby carrot. Tired of throwing away deformed, rotted or imperfect mature carrots, he decided to cut out the bad parts and reshape the roots to the well-known little cylinders. These baby-cut carrots gained popularity quickly and today have become a profitable portion of the carrot industry.
Baby-cut carrots are in fact washed and/or dipped in a chlorine solution to eradicate bacteria and plant pathogens. This special dip will also allow the preservation of the carrot for longer shelf life. In some cases, a sticky substance may surface on these carrots when the package is opened. The chlorine is used for antimicrobial purposes and is a widely accepted practice for all pre-cut, ready- to-eat, packaged vegetables.
Using junk food packaging, vending machine distributions and extreme fast food advertisements, the goal of the new carrot campaign is to give the made-over carrots a sporty look making them cool to eat. The new branding tactics will most likely change the way kids look at these vegetables and the hip packaging will be an attractive choice, leaving the health-conscious parent in a catch-22. If you are opting for the packaged carrots, real baby carrots will be marked as “baby carrots” and mature cut carrots will be marked as “baby-cut carrots.”
Dr. Iverson's Comment
It’s darn near impossible to find a quick and easy healthy food sold in a package. The problem has always been shelf-life as Nature turns foods that are dead back into compost. Whole carrots at the grocer still have some vitality left in them as is witnessed if you cut the top off and let it sit in a pan of water. Yes—they will sprout! These baby-cut carrots are really just carrot sticks that have been coated in chlorine. They have very little vitality left. Trying to make them sprout is like trying to make a tree come back to life by sticking a piece of stump in the ground.
The idea here that processed carrots are going to create a whole new set of challenges, particularly the negative effects of chemical preservatives. If you are going to buy these baby-cut carrots out of convenience make sure that they are well washed before serving. If you have more time cut your veggies at home from a vegetable that has been scrubbed with a vegetable brush.
Be well~
Andrew Iverson 
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